Marketing in our local community is about supporting the families closest to us and making deep relational connections. When families see that your business makes an effort to support the community around it, they are likely to use your services or refer people to your business.
In the animal industry we have a tendency to focus on animal related organizations. Supporting rescue groups, shelters, and animal related festivals is a great, and focused way, to reach our target audience. We detail these events in our article Reaching Your Community Target Audience For Explosive Growth.
Local Community Marketing
When we make an effort to market in the community, we should also look at other organizations to broaden our reach. In this article I focus on how we can reach outside of animal related organizations and make meaningful and impactful connections with our local community. Below are three areas, not animal related, that we can contribute to the welfare of our community while building our brand awareness.
Organizations: One option is to sponsor entire organizations like your local Little League Baseball, Swim Team, Hockey Club, or Cheerleading Squad. This usually includes perks such as:
- Social media posts, which are often shared and have good exposure.
- Being added to their website, which helps with your search ranking.
- Seat Cushions
- Magnets of Vechicles
- Booth Space at Events
- Email Blasts
Individual Teams: Sponsoring a teams banner, practice jerseys or equipment bags are simple ways to get your business in front of customers. These equipment purchases are relatively inexpensive, they are used often, and they benefit families in your community.
Girl Scout, Boy Scout, and groups like Awanas are all good options to show your support. Often times these organizations meet at churches, schools, or other public facilities which extends your reach even further into the community. They may need things like shade structures, camp trip shirts, or other items that you can brand.
Schools are always looking for businesses in the community to help support programs and initiatives. Who doesn’t like supporting children and helping them succeed? Some common options are:
- Phone Contact Books
- Sports Programs
- Event T-Shirts
- Booths at Seasonal Carnivals and Other Events
Currently, I own and oversee Shady Acres Pet Ranch and Fur Kids Grooming in Round Rock Texas. In the past I have owned and managed Compassion Pet Sitting, one of the largest Pet Sitting Services in the Austin, TX metro Area.
I have also worked as an Executive in Fortune 50 and Startup Businesses for the last 18 years, providing me a strong foundation of Leadership, Business, Finance, Technology, and Marketing.
Latest posts by Tom W (see all)
- 5 Important Reasons Why a Password Policy Matters - February 26, 2018
- 3 Simple Ways to Offer Grooming Services as Community Outreach - February 23, 2018
- Pet Care Market Analysis For 2018 - February 4, 2018